History of marketing channels
Did you know that billboard marketing started by the year 1867? And YET it is still being used now, in 2013! The great thing about Marketing is that it changes with time. There are many study cases on the effect on both methods, advertising VS social media. And yes, every time results show that social media is more approachable to the younger generation.
Now, the question is when will those old methods fade? Would that mean it will fade when ALL the old people die? How many of you pick up your phone or play with your computer while a certain commercial is on?
With all the latest technology of mobile phones, laptops, tablets and so on we are starting to notice a new marketing policy. All of them involve interacting with people.
The history of Marketing channels began in 1864, when the telegraph was used for mass unsolicited spam, then, in 1867 billboard rentals started to be used, later on, in 1905 the University of Pennsylvania offered a course in “The Marketing of products”. 17 years after that advertising through radio stations began to broadcast continuously, which was an effective tool to use back then. After 19 years marketing channels got to improve, which was in 1922, the first recorded use of television advertising.
In 1940s electronic computers started to develop, from then till now technology started growing rapidly. E-commerce was invented in 1970s, then in the end of 1990s Google and Yahoo were launched, in 2003 MySpace was launched, , in 2004 Facebook was launched, in 2005 YouTube was launched and in 2006 Twitter was launched.
Finally, the timeline for the marketing channels is always changing. That’s the GREAT thing about it. Being creative in delivering the message to people and using the technology to do so is the core of Marketing in 2013, and BELIEVE ME it is incredibly exciting!