Neat Google Adwords Management Tips For Higher Converting Keyphrases
In this Video:
00:15 – Google Adwords is not about traffic
00:36 – Conversion is the desirable outcome
00:48 – Let’s illustrate that with an example
02:02 – Identifying phrases with commercial content
02:10 – Keyword selection advice from James
02:28 – Distinguishing Exact,Phrase and Broad Match
02:40 – Illustrating Exact Match
03:01 – Defining Phrase Match
03:24 – Explaining Broad Match
04:19 – Differentiating the three match types
04:38 – Traffic Jam has gone live!
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James arrived in internet marketing from a business background in early 2010 and has already achieved a great level of recognition and expertise in the field. His main area of knowledge is business strategy, previously having taken a husband and wife photography company from relative start up to a multi-million dollar earning business with over 50 employees, in just 2 years.
It is this experience, plus thousands of hours of study in business and internet marketing techniques that have ... Read More
